: a name, design, symbol or other feature that distinguishes one seller’s product or service from that of others
Many think of branding as a modern concept but in reality, brands date back to before the 1400’s when people sought to identify and protect their livestock. In fact, there is evidence of branding on the first goods created to trade or sell. Craftsmen imprinted marks on their creations to signify the maker and origin and assure the buyer or trader of the quality of the merchandise. While the look of brands has evolved considerably, the basic concept remains the same. Your brand differentiates your product or service from your competitors. It is a promise to your customer. Our goal at M.Gill design is to help you define, or perhaps redefine, your brand and develop a strategy that builds value and trust, resulting in a long term connection to your consumers.
: activities that increase sales and achieve a sustainable competitive advantage
Never has it been more complex to devise an effective marketing strategy than it is today. Advanced technology has created innumerable communications platforms resulting in advertising overload for many consumers. Therefore it is essential to create a targeted marketing approach to your customers, using their preferred media with a message and imagery designed to appeal, engage and build brand loyalty. There is no one size fits all approach and M.Gill design will customize your marketing strategy for maximum results.
: a group of Internet-based applications that allow the creation and exchange of user-generated content
The digital, social, and mobile recruiting landscape have revolutionized marketing and advertising. Easily accessible 24/7 from anywhere in the world, the integration of digital media messaging into strategic marketing plans expands opportunities for affordable, targeted distribution with virtually, no pun intended, unlimited creativity. M.Gill design can help you take full advantage of your monologic (one source to many receivers) as well as your dialogic (many sources to many receivers) transmissions.
: a collection of media used to support the sales of a product or service
There was a time when printed materials were the primary sales tool employed by many businesses and there is no question that they remain an integral component to a comprehensive marketing strategy today. Printed materials are in fact essential in making the sales effort easier and more effective by combining information, promotional content and entertainment in a manner that enhances the brand that lives in the digital or social media environment. The integration of images and messages amongst all marketing outlets is the key to a successful strategy. From 3-D production to high resolution print mediums to large format output, M.Gill design will bring your imagery to life.